SEO Growth Lead

About Zignaly

Zignaly is a digital investing platform focused on building smart, long‑term multi‑asset portfolios. We are evolving beyond traditional crypto positioning and building a strong organic acquisition engine powered by data, structured content systems, and technical SEO excellence.

We are looking for a Senior SEO & Content Manager who will own organic growth performance end‑to‑end  from keyword strategy to content optimization, publication, technical implementation, and continuous improvement.

Role Mission

Own and scale Zignaly’s organic growth engine, building an acquisition channel that grows consistently over time and is designed to become one of our strongest drivers of customer growth within the next two years.

We are not starting from zero, but we are building for scale.

This is a leadership role. You will define standards, guide writers, collaborate cross-functionally, and progressively structure the organic function with long-term impact in mind.

This role combines:

• Strategic SEO leadership

• Content system ownership

• Technical SEO execution

• Team guidance and cross-functional coordination

• Data-driven performance accountability

Primary content language: English (competitive English-speaking SERPs), with potential future expansion into additional markets.

You will not necessarily write most of the content, but you will be fully responsible for its SEO performance and structural quality.

Content may be produced by internal writers, freelance contributors, or external partners.

Regardless of who writes it, you own:

• The keyword targeting and search intent definition

• The content brief and structure guidance

• The final SEO optimization layer

• The publishing and CMS configuration

• The performance monitoring and refresh decisions

This is not a copywriting role. It is an SEO ownership role with operational CMS responsibility.

Core Responsibilities

1. SEO Strategy & Roadmap

• Develop and maintain Zignaly’s SEO strategy aligned with business goals

• Define keyword clusters, topic maps, and search intent frameworks

• Prioritize opportunities based on traffic, competition, and conversion potential

• Stay ahead of algorithm updates and industry shifts

2. Content Flywheel Ownership

• Own the SEO layer of our Content Flywheel

• Define content briefs, keyword targets, and search intent before writing begins

• Coordinate with writers (internal or external)

• Perform final SEO optimization before publication

• Publish and QA content directly inside the CMS

• Implement internal linking strategy across clusters

• Add structured data (schema), metadata, and technical configurations

• Continuously identify update opportunities based on performance data

• Define refresh cycles and content decay monitoring

You are responsible for ensuring each article:

• Targets a clear search intent

• Is structurally aligned with its keyword cluster

• Is internally linked within a strategic architecture

• Includes appropriate structured data (schema)

• Supports measurable conversion goals

3. Performance & Revenue Accountability

• Own organic traffic growth targets

• Analyze dashboard data including:

  • Traffic by article and category

  • Assisted conversions

  • Direct conversions

  • Funnel contribution

• Make optimization decisions based on measurable business impact

• Report insights and recommend actions

You are responsible not just for rankings but for business outcomes from SEO.

4. Technical SEO Execution

• Ensure on-page and technical SEO best practices are implemented

• Work directly in the CMS to implement:

  • Internal & external linking

  • Structured data / schema

  • Meta tags and structured markup

  • Canonicals and indexing rules

• Collaborate with developers when advanced technical implementation is required

• Identify and resolve crawl, indexing, and performance issues

• Strengthen Zignaly’s entity structure and semantic footprint across the web

5. Programmatic SEO Execution

• Execute and scale programmatic SEO initiatives

• Coordinate with external specialists when needed

• Define requirements for:

  • Templates

  • Widgets

  • API integrations

  • Dynamic content generation

• Work with developers to deploy scalable search pages

Expert-level experience in programmatic SEO is not mandatory, but ownership and execution capability are.

6. AI-Driven Search & Authority Building

• Develop strategies to increase Zignaly’s visibility in AI-powered search environments (LLMs, generative search, answer engines)

• Strengthen brand authority through structured content, citations, and entity optimization

• Expand beyond traditional linkbuilding toward brand-level authority signals and high-quality mentions

• Monitor how Zignaly appears in AI-generated responses and adjust strategy accordingly

7. Leadership & Cross-Functional Collaboration

• Lead the SEO direction of the content team

• Define content standards, briefs, and optimization frameworks

• Review and approve content from an SEO perspective

• Train writers and collaborators on SEO best practices

• Collaborate with product, marketing, and development teams on structural improvements

• Influence roadmap decisions that impact organic growth

• Build processes that scale the organic engine over time

Domains of Ownership

• SEO Strategy

• Keyword Research & Clustering

• Content Optimization

• Technical SEO

• Link & Authority Strategy (including AI-driven search visibility)

• SEO Tools & Analytics

• Programmatic SEO Execution

• Entity & Brand Presence in AI Search Environments

Success Metrics

• Growth in qualified organic traffic

• Expansion of topical authority across priority clusters

• Increased share of search within target investment categories

• Organic contribution to customer acquisition

• Visibility in AI-driven search environments and strong brand authority signals

• Technical SEO health and crawl efficiency

Profile We’re Looking For

• 5+ years in SEO with proven impact in scaling organic channels

• Experience operating in startup or scale-up environments

• Strong technical SEO understanding

• Experience with Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO)

• Experience leading writers or content teams (directly or indirectly)

• Comfortable working hands-on inside CMS environments

• Strong sense of ownership and decision-making autonomy

• Data-driven mindset (comfortable with dashboards & performance analysis)

• Ability to translate business goals into structured organic growth plans

Bonus:

• Experience in fintech or investing

• Experience with programmatic SEO

• Experience scaling content systems

Why This Role Is Unique

This is not a maintenance SEO role. Under this role you will:

• Build an organic acquisition channel designed for long-term, steady growth

• Have full visibility into business impact through advanced dashboards and funnel data

• Operate with real autonomy when prioritizing the organic roadmap

• Help shape multi-domain organic strategy (including future asset expansion)

• Grow with the function as it scales

Who Thrives in This Role

You will thrive if you:

• Take initiative without waiting for permission

• Think in terms of structure and long-term strategy, not isolated tasks

• Prefer building sustainable strategies over short-term hacks

• Are comfortable making strategic decisions with ownership

• Want to scale your impact as the company grows

What We Offer:

• Competitive annual salary ranging from $18,000.00 to $36,000.00 (USD).

• Fully remote work environment.

• Opportunity to work in a cutting-edge industry.

• Collaborative and inclusive work culture.

• Professional growth and development opportunities.

Why Join Us:

If you are a strategic and analytical SEO professional with a passion for innovation and excellence, we would love to hear from you. Please submit your resume, portfolio, and a cover letter outlining your relevant experience and why you are a great fit for this role.

At Zignaly, you will be part of a transformative journey to make financial freedom accessible to everyone. Our collaborative and inclusive environment encourages innovation and growth, supported by a strong community and cutting-edge technology. 

Join us in redefining wealth generation and making a meaningful impact on people’s financial futures!