SEO Growth Lead
- Remote
- 100% Remote , Buenos Aires, Argentina
- $18,000 - $36,000 per year
- Marketing
Own and scale our organic growth engine. Lead SEO strategy, technical execution, and content optimization to drive compounding acquisition. Apply now and shape our growth trajectory.
Job description
About Zignaly
Zignaly is a digital investing platform focused on building smart, long‑term multi‑asset portfolios. We are evolving beyond traditional crypto positioning and building a strong organic acquisition engine powered by data, structured content systems, and technical SEO excellence.
We are looking for a Senior SEO & Content Manager who will own organic growth performance end‑to‑end from keyword strategy to content optimization, publication, technical implementation, and continuous improvement.
Job requirements
Role Mission
Own and scale Zignaly’s organic growth engine, building an acquisition channel that grows consistently over time and is designed to become one of our strongest drivers of customer growth within the next two years.
We are not starting from zero, but we are building for scale.
This is a leadership role. You will define standards, guide writers, collaborate cross-functionally, and progressively structure the organic function with long-term impact in mind.
This role combines:
Strategic SEO leadership
Content system ownership
Technical SEO execution
Team guidance and cross-functional coordination
Data-driven performance accountability
Primary content language: English (competitive English-speaking SERPs), with potential future expansion into additional markets.
You will not necessarily write most of the content, but you will be fully responsible for its SEO performance and structural quality.
Content may be produced by internal writers, freelance contributors, or external partners.
Regardless of who writes it, you own:
The keyword targeting and search intent definition
The content brief and structure guidance
The final SEO optimization layer
The publishing and CMS configuration
The performance monitoring and refresh decisions
This is not a copywriting role. It is an SEO ownership role with operational CMS responsibility.
Core Responsibilities
1. SEO Strategy & Roadmap
Develop and maintain Zignaly’s SEO strategy aligned with business goals
Define keyword clusters, topic maps, and search intent frameworks
Prioritize opportunities based on traffic, competition, and conversion potential
Stay ahead of algorithm updates and industry shifts
2. Content Flywheel Ownership
Own the SEO layer of our Content Flywheel
Define content briefs, keyword targets, and search intent before writing begins
Coordinate with writers (internal or external)
Perform final SEO optimization before publication
Publish and QA content directly inside the CMS
Implement internal linking strategy across clusters
Add structured data (schema), metadata, and technical configurations
Continuously identify update opportunities based on performance data
Define refresh cycles and content decay monitoring
You are responsible for ensuring each article:
Targets a clear search intent
Is structurally aligned with its keyword cluster
Is internally linked within a strategic architecture
Includes appropriate structured data (schema)
Supports measurable conversion goals
3. Performance & Revenue Accountability
Own organic traffic growth targets
Analyze dashboard data including:
Traffic by article and category
Assisted conversions
Direct conversions
Funnel contribution
Make optimization decisions based on measurable business impact
Report insights and recommend actions
You are responsible not just for rankings but for business outcomes from SEO.
4. Technical SEO Execution
Ensure on-page and technical SEO best practices are implemented
Work directly in the CMS to implement:
Internal & external linking
Structured data / schema
Meta tags and structured markup
Canonicals and indexing rules
Collaborate with developers when advanced technical implementation is required
Identify and resolve crawl, indexing, and performance issues
Strengthen Zignaly’s entity structure and semantic footprint across the web
5. Programmatic SEO Execution
Execute and scale programmatic SEO initiatives
Coordinate with external specialists when needed
Define requirements for:
Templates
Widgets
API integrations
Dynamic content generation
Work with developers to deploy scalable search pages
Expert-level experience in programmatic SEO is not mandatory, but ownership and execution capability are.
6. AI-Driven Search & Authority Building
Develop strategies to increase Zignaly’s visibility in AI-powered search environments (LLMs, generative search, answer engines)
Strengthen brand authority through structured content, citations, and entity optimization
Expand beyond traditional linkbuilding toward brand-level authority signals and high-quality mentions
Monitor how Zignaly appears in AI-generated responses and adjust strategy accordingly
7. Leadership & Cross-Functional Collaboration
Lead the SEO direction of the content team
Define content standards, briefs, and optimization frameworks
Review and approve content from an SEO perspective
Train writers and collaborators on SEO best practices
Collaborate with product, marketing, and development teams on structural improvements
Influence roadmap decisions that impact organic growth
Build processes that scale the organic engine over time
Domains of Ownership
SEO Strategy
Keyword Research & Clustering
Content Optimization
Technical SEO
Link & Authority Strategy (including AI-driven search visibility)
SEO Tools & Analytics
Programmatic SEO Execution
Entity & Brand Presence in AI Search Environments
Success Metrics
Growth in qualified organic traffic
Expansion of topical authority across priority clusters
Increased share of search within target investment categories
Organic contribution to customer acquisition
Visibility in AI-driven search environments and strong brand authority signals
Technical SEO health and crawl efficiency
Profile We’re Looking For
5+ years in SEO with proven impact in scaling organic channels
Experience operating in startup or scale-up environments
Strong technical SEO understanding
Experience with Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO)
Experience leading writers or content teams (directly or indirectly)
Comfortable working hands-on inside CMS environments
Strong sense of ownership and decision-making autonomy
Data-driven mindset (comfortable with dashboards & performance analysis)
Ability to translate business goals into structured organic growth plans
Bonus:
Experience in fintech or investing
Experience with programmatic SEO
Experience scaling content systems
Why This Role Is Unique
This is not a maintenance SEO role. Under this role you will:
Build an organic acquisition channel designed for long-term, steady growth
Have full visibility into business impact through advanced dashboards and funnel data
Operate with real autonomy when prioritizing the organic roadmap
Help shape multi-domain organic strategy (including future asset expansion)
Grow with the function as it scales
Who Thrives in This Role
You will thrive if you:
Take initiative without waiting for permission
Think in terms of structure and long-term strategy, not isolated tasks
Prefer building sustainable strategies over short-term hacks
Are comfortable making strategic decisions with ownership
Want to scale your impact as the company grows
What We Offer:
Competitive annual salary ranging from $18,000.00 to $36,000.00 (USD).
Fully remote work environment.
Opportunity to work in a cutting-edge industry.
Collaborative and inclusive work culture.
Professional growth and development opportunities.
Why Join Us:
If you are a strategic and analytical SEO professional with a passion for innovation and excellence, we would love to hear from you. Please submit your resume, portfolio, and a cover letter outlining your relevant experience and why you are a great fit for this role.
At Zignaly, you will be part of a transformative journey to make financial freedom accessible to everyone. Our collaborative and inclusive environment encourages innovation and growth, supported by a strong community and cutting-edge technology.
Join us in redefining wealth generation and making a meaningful impact on people’s financial futures!
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