ZIGChain Marketing Lead

Are you passionate about blockchain technology and driven by the challenge of scaling early-stage ecosystems? Do you want to be part of a mission-driven team focused on financial empowerment through decentralization? If so, we want you on our team.

At ZIGChain, we are building the foundational infrastructure for the future of decentralized finance. We’re looking for a strategic and execution-focused marketing leader to join our team and drive the adoption of our L1 blockchain. Acting as the Chief Growth Officer’s right hand, you’ll lead go-to-market efforts and marketing initiatives to accelerate traction across users, developers, and partners.

This is a rare opportunity to take a high-impact role at the core of a blockchain project poised to drive the next wave of DeFi innovation.

Key Responsibilities:

• Act as the Chief Growth Officer’s strategic partner and operational lead across all growth and marketing initiatives.

• Own and execute ZIGChain’s go-to-market strategy across user acquisition, protocol awareness, and brand positioning.

• Design and run integrated campaigns across multiple channels to drive engagement and traction.

• Partner closely with the Strategy and Content/Community teams to ensure alignment across narrative, campaigns, and execution.

• Define and track KPIs to evaluate the effectiveness of growth programs, optimizing based on performance.

• Identify and pursue strategic opportunities across partnerships, events, and Web3-native distribution channels.

• Manage marketing operations, tooling, and budget to ensure scalable and measurable execution.
  

Must-Have Skills:

• 7+ years in growth, marketing, or go-to-market roles, with at least 2+ years in Web3.

• Hands-on experience scaling a blockchain, protocol, or decentralized platform, from ideation through execution.

• Strong understanding of blockchain ecosystems, user behavior, and go-to-market strategies in the space.

• Ability to design and execute data-driven growth campaigns across multiple channels.

• Strong project management skills and the ability to drive cross-functional execution.

• Highly analytical and results-oriented, with a focus on experimentation, iteration, and measurable outcomes.

Nice-to-Have Skills:

• Hands-on experience with blockchain analytics platforms 

• Experience in growing and engaging Web3 communities, including Discord, Telegram, and other native channels.

• Familiarity with marketing and growth tools (CRM, automation, attribution, etc.).

• Experience working closely with product teams on launch and adoption planning.

• Background in startup environments with lean, execution-heavy teams.

Why Join Us:

• Impact – Work on a blockchain that enables wealth generation for everyone, breaking down financial barriers worldwide.

• Innovation – Operate at the frontier of blockchain adoption and help drive the next phase of decentralized finance through bold experimentation and data-driven growth.

• Ownership – Work side by side with the Chief Growth Officer and take end-to-end ownership of critical initiatives across marketing and go-to-market.

• Growth – Join a high-performing team and grow with us as we redefine financial empowerment.

• Mission – Be part of a purpose-driven company focused on financial empowerment and building the infrastructure for the next generation of users.

Our Core Values:

At ZIGChain, we don’t just build technology; we also build a team culture that thrives on Trust, Excellence, Accountability, and Mastermind. These aren’t just buzzwords; they’re the TEAM DNA that powers everything we do.

• We Foster Trust: We’re all about transparency, respect, and honest collaboration. When you’re part of Zignaly, you’re part of a team that has your back and works together to achieve greatness.

• We Pursue Excellence: “Good” isn’t good enough for us. We’re always learning, improving, and pushing boundaries to create the best. Here, you’ll grow, innovate, and make your mark.

• We Own Accountability: No finger-pointing here. We take responsibility, deliver results, and empower each other to own decisions that drive impact.

• We Cultivate a Mastermind: Big ideas come from brilliant teams. We align our vision, execute with laser focus, and celebrate success together.

These values are how we hire, inspire, and grow as a team. They’re the compass guiding our journey to make a real difference in decentralized finance and we’re inviting you to join us on this mission.

Our Hiring Process:

We believe in a transparent and efficient hiring process that respects your time and effort. Here’s what you can expect:

1. Interview with HR – A warm introduction to ZIGChain. We’ll get to know you, explore your career journey, and understand what motivates you. This is also your opportunity to learn about our culture, mission, and what makes ZIGChain unique.

2. Values Interview - A deep-dive conversation with a senior leader to assess alignment with our core values: Trust, Excellence, Accountability, and Mastermind. We want to understand how you’ve demonstrated these values in past roles and how you would bring them to life at ZIGChain.

3. Interview with Head of Growth – A focused discussion on your approach to growth. We’ll cover your growth playbook, key performance metrics you’ve owned, examples of high-impact execution, and how you collaborate with cross-functional teams.

4. Leadership Interview Strategy - A strategic conversation with a member of our Strategy team to assess your industry insight, critical thinking, and ability to solve complex challenges collaboratively.

5. Case Study / Strategic Growth Task - A take-home assignment focused on designing a go-to-market or growth campaign for a Web3 protocol. This helps us evaluate your strategic thinking, creativity, and execution mindset. Estimated time: 2–3 hours.

6. Case Study Review – A collaborative session with a senior leader where you’ll present your case study, walk through your thought process, and discuss trade-offs, assumptions, and execution plans.

7. Feedback & Offer - A closing conversation to address any remaining questions, confirm mutual expectations, and—if we’re aligned—extend a formal offer to join ZIGChain.

What We Offer:

• Competitive salary

• Vested tokens as part of the compensation package

• Fully remote work environment

• Opportunity to work in a cutting-edge industry

• Collaborative and inclusive work culture

• Professional growth and development opportunities

If you’re ready to take on a challenge that truly makes a difference, apply now and let’s build the infrastructure for wealth generation together!